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(Sanskrit, n): purpose, intention

Software should do two things.
  1. Fill a very clear purpose, and
  2. Be easy, straightforward, and clearly useful enough that people actually want to use it.
But . . . we've all had the experience of software not doing what it should. Data entry that disappears into a black hole, interfaces you need a degree to decipher, reports that don't tell you anything . . .

Our purpose is to give a communications, resource-sharing, and management reporting tool to connect science liaisons with each other in the field, and with headquarters. And we do this in a way people find as useful and easy as email.